How to Create a Virtual Real state Tour That Sells
The COVID-19 pandemic has temporarily halted or slowed many parts of the economy. That includes the real estate industry. Home tours are an indispensable part of the process for potential buyers, but are discouraged due social distancing rules in many areas.
As a real estate agent, you can help your clients reach their goal by assisting them in creating a virtual real estate tour that appeals to home buyers. Although the process isn’t a perfect replacement for physically visiting a house on the market, advances in technology have made these tours immersive, effective and valuable.
What’s the definition of a virtual real estate tour?
Real estate training provider VanEd defined a virtual real estate tour as a simulation that allows those interested in a home to experience a detailed view of the property from all angles. This is accomplished with video and 360° photography. This article also offers a detailed guide to creating a 360° virtual tour, from the equipment you need to step-by-step breakdowns of documenting and editing the tour.
Complete documentation of the home is especially important – a 360° virtual tour offers complete visibility. That means potential buyers shouldn’t have many questions about what the molding looks like in the kitchen, for example, or the condition of the windows in the living room.
How can you help to build an immersive virtual real estate tour?
A virtual tour is a substitute for an in-person visit to a real estate listing. This is a foundational element of creating a positive experience that attracts homebuyers and ultimately leads to a sale.
Real estate website Zillow listed a number of key considerations for creating an effective virtual real estate tour. That includes offering imagery of the actual home – as opposed to a model or rendering – capturing consistently high-quality imagery and ensuring compatibility across as many types of devices as possible.
A virtual tour should be as detailed as possible, allowing a potential buyer to look where they want, when they want, as well as follow along with the tour as it moves through the home.
One helpful piece of guidance to keep in mind is making the virtual tour as similar to an in-person tour as possible. Make sure the home is clean and as well lit as possible, decide on a path that showcases everything the home has to offer, and share additional information through channels like text below the tour itself on a webpage or audio included in the tour.
Do real estate listings with virtual tours sell faster?
While there isn’t comprehensive research that shows homes for sale that offer virtual tours sell faster, there are plenty of logical reasons for investing the time and effort into this process:
- Home tours don’t require real estate agents to constantly dedicate time to guiding prospects through a home. Similarly, sellers experience fewer disruptions in their current living spaces.
- Virtual real estate tours can be taken at any time of day by any number of potential buyers. There’s no worry about scheduling conflicts or wait times.
- A virtual home tour allows anyone with an interest in a specific property to learn more about it, including potential buyers who may currently live far away and not have the time to visit many open houses or take traditional tours.
- The COVID-19 epidemic has temporarily halted some in-person tours and made the process more complicated in areas where they’re still possible. A virtual tour makes viewing a home as easy as possible.
What are the best tools for creating a virtual real estate tour?
Finding the right software and hardware is crucial for making a virtual tour as appealing as possible. This should be seen as another aspect of real estate marketing. As an agent, you want the properties you represent to attract and interest possible buyers. That means having the right tools on hand.
In some cases, you may want to outsource the work of creating a virtual tour to a photographer or videographer in your area with relevant experience. If you’re looking for a more hands on approach, consider these resources.
Software website Sourceforge offered a list of the best virtual tour programs that agents can use to create this powerful marketing tool. It’s important to note that these programs involve a learning curve, as does using the proper tools to take 360° photos and video yourself. But with some practice and time spent watching tutorials and reading documentation, plenty of real estate agents have started creating their own tours.
Real estate agent support and services company PropLogix offered a review of some common cameras along with popular software for virtual home tours. If you’re totally new to virtual tours, this is a great place to start.
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