Real Estate Marketing Trends That Will Change the Way You Land Clients in 2020
Real estate marketing trends are transforming rapidly in the wake of the current COVID-19 crisis. Real estate commission advance companies must keep up with the changing trends to sustain and prosper in the competitive market. Here’s what’s happening in 2020 in this highly competitive market.
Content as the Marketing Tool
While ‘content is king’ is a cliché now, it has never been as true as it is today. Real estate companies, including real estate commission advance companies that have been traditionally relying exclusively on online ads, may have to widen their nets. According to Statista, one out of every four users blocked ads in the U.S. last year. This year this number is projected to increase. The message is clear. Digital marketing efforts cannot be limited to ads alone. The real estate commission advance companies that focus on online ads alone risk missing a substantial volume of their targeted audience.
A better strategy to reach the potential target audience is through organic digital content. The goal of your content should be to establish you as an expert in the real estate industry. The content should come across as original and high quality and must provide value to the readers. The readers expect free and unrestricted content.
As a first step, you can begin with your expert blog if you do not already have one. Next, you have to select the best social media platform suited to your needs. For targeting specific neighborhoods, NextDoor and Facebook are quite popular. It is critical that regular posts are made to engage your audience. Your audience begins expecting posts from you when you post in a regular time frame.
Your experience with real estate commission advance companies will help you develop quality content. You may have the knowledge to be offered to the target audience. Your target audience may want to know more about the home buying process, amenities available in different neighborhoods, local home sales trends, and more. If you cannot decide the topics to write on, you can use the keyword tool to find what people are looking for.
Online Mobile Presence
The desktop is a thing of the past. A few years back, desktop or laptop was your only tool to connect online. Today everyone uses mobile. It is not only handy but lets you also have a limitless online presence. The National Association of Realtors, in a recent report, claimed that 76% of home buyers found the house they bought using their mobile device.
In the real estate industry, including real estate commission advance companies and real estate agents, a mobile-friendly website is essential for businesses. If you haven’t already upgraded your website for mobile, it’s time to do it now.
Here are some of the essential features to have for your mobile website. Your mobile site should load quickly that should contain videos of home for sale and expert blogs. The content should have short paragraphs, and the text should be easy to scan with headers. A call to action button at the end of the content should be displayed unambiguously. It should be optimized for the voice search engine to be on the cutting edge marketing trends. Increasingly more people are using voice search features with their voice assistants, smart speakers, and smartphones.
Traditional search is not exactly the voice search. Users tend to search in conversational language when using voice searches. The keywords for voice searches are often pretty longer than the keywords for traditional searches. Your chances of being founds through voice search are enhanced with conversational style content.
Millennials are overwhelmingly among your target audience going by the current trend. They would continue to be your target audience today and in the years to come. This is an important demographic to focus on because they are the largest segment among the property buyers. The real estate commission advance companies focus on this segment because, with years of active professional life ahead of them, they can add significant value to your portfolio.
Social Media Impact
Real estate agents and real estate commission advance companies should focus on ways to impact social media with their marketing strategy. When you post amateur photos of your listings, it hardly makes an impact. The 2020 marketing strategy should focus on attracting the attention of your audience with content that leaves an impact to remain memorable.
An Instagram photo of a home with sold tag put across it is unlikely to generate excitement. You must get more creative to attract your target audience. For instance, a photo of the sold home with you and your client standing together holding a “just sold” placard will probably make your content stand out from the run of the mill. This photo is probably a stronger proof of the work you do. It is also quite likely that your client will share this photo.
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