Top 5 Real Estate Photography Tips
Knowing how to photograph real estate gives your business an edge.
With high-quality photos that show off a listing’s best attributes and give potential buyers valuable context, it’s that much easier to make a sale and earn your next commission. These real estate photo tips can help you make the most of your listings.
What do you need for real estate photography?
Your real estate photography efforts can follow one of two paths:
- Pay a professional photographer, preferably one with experience in taking listing photos, for this task. As long as you properly vet your photographer, this approach offers time savings for your business while putting a specialist on the job. However, it also means an ongoing cost as compared to taking photographs yourself. Sunny Lake Hahn, partner at leading real estate consultant group 7DS Associates, told The Close that she recommends using a professional photographer whenever possible.
- Take the photos yourself. This requires an investment, potentially a significant one, to secure the necessary equipment. Along with a suitable camera itself, you may need to purchase lights, a wide-angle lens, tripod and other tools that facilitate strong real estate photography. You’ll also need to develop some level of understanding around the artistic side of photography, like the subjective choices that make photos stand out in a positive way. You’ll allso need to learn about the technical side, managing factors like shutter speed, exposure time, white balance and similar considerations.
While a professional offers the highest possible quality and consistency, their costs may be out of reach for many real estate agents. To take competent, useful and attractive photos, you should have a basic understanding of the principles of photography and these tools, as PhotoUp recommended:
- A high quality camera, including a full-frame sensor, that will allow you to use a wide-angle lens for the best effect.
- A wide-angle lens, which helps capture an entire room regardless of its size and allows the viewer to feel more immersed in the space.
- A tripod that makes it easy to take photos with low shutter speed and gather several identical images, which can then be blended together to create an idealized version.
- Photo editing software to correct small errors and generally develop the best real estate photography possible.
What is the best camera for real estate photography?
There isn’t a single definitive ranking of cameras based on their suitability for real estate photography. But plenty of sources have built their own lists based on performance, reliability and other criteria, or have recommended specific camera types or brands in general. While we can’t endorse one specific camera above another, consider these lists as starting points:
- Photography For Real Estate’s suggestion for those just starting in this field.
- This top 10 list from ISoldMyHouse.com offers suggestions based on cost, value and quality.
- Box Brownie’s list of example photo gear combinations, including cameras, lenses, tripods and more.
Finding a camera that works for you is important. Make sure you’re comfortable with the controls and understand the function of specific features before you commit to this often-expensive purchase.
What is the best lens for real estate photography?
Similar to selecting the best camera, it’s difficult to endorse a single, specific lens for real estate photography over many others. However, there is a type of lens that will likely be more useful than any other one: the wide-angle lens.
As previously discussed, this type of lens offers a lot of value when photographing real estate. Its unique attribute is a short focal length. In practical terms, this means more of the area in front of the camera can be captured without having to change settings or physically move backward. There are limits on the distance real estate photographers can travel when taking indoor shots, which makes a wide-angle lens especially useful even if you’re just starting to take your own photos.
What kind of real estate photography pricing guidelines should I keep in mind?
Hiring a professional for real estate photography is a relatively minor cost each time you use them, but it’s also a recurring one. You’ll need to bring in a photographer for each home you want to list, and that can add up quickly.
FitSmallBusiness said average prices for professional real estate photography across the largest 50 cities in the U.S. sit between $95-$300. That rate is generally based on a 3,000-square-foot home and a final product of 10-25 images ready to be used in an MLS. While representing a broad range, these costs can serve as a guideline no matter where you sell real estate.
Whether you want to handle the work yourself or pass the project along to a professional, real estate photography presents another cost that agents must deal with before receiving their next commission. Just Commission Advance is here to help you make your operations easier with advance payments on your pending sales. Apply for yours today!